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Posted: Monday, February 6, 2017 2:50 PM

This one goes out to all digital Marketing gurus out there – ones who can tell us if we’re behind the times for even using the terms digital and guru – we want you for! We’re one of those successful and quirky companies that you’ve heard so much about and we’re looking for a Marketing Director to take us even further! is the parent brand of both and and it’s going to be up to you to make sure that everyone in the world knows our name as one of the finest purveyors of toys, costumes, apparel and home goods in the world!

You’ll be in charge of our crack team of SEO, branding, PPC, affiliate and database experts – so you’d better know your stuff. In addition, a proven track record of successful SEO, Social Marketing and Branding initiatives throughout your career, as well as a mastery of marketing analytics platforms will be incredibly beneficial prior to starting this position. In short, if you fancy yourself a true master marketer, we want you with us.

To apply, please visit our website at

Relocation assistance is available. Amount will vary depending on candidate qualifications and distance.

Essential Duties and Responsibilities:
• Work with managers in each area (SEO, Social Media/Branding, Copywriting, etc.) to ensure projects are completed and deadlines are met
• Work across departments to ensure a focused product marketing strategy for exclusive items and unique SKUs
• Ensure ongoing accuracy of Marketing Expense Report, with monthly reporting
• Plan budgets in accordance with company goals
• Improve channel attribution models to ensure the most effective budget and resource allocation
• Identify gaps in market reach and suggest strategies to increase market share
• Work with managers to identify and resolve individual employee issues, workloads and core focuses
• Stay current on market trends, relationship opportunities, potential big partners
• Develop initiatives and customer retention programs that increase brand awareness (e.g. Refer-A-Friend, points system, innovative marketing tactics, etc.)
• Find new outlets and/or gaps in our brand presence (e.g. shows, events, sponsorship opportunities, etc.)

Requirements and Skill Sets:
• 1-2 years of experience managing and leading a team of marketing professionals
• Firsthand experience with at least 3 of the following: white hat SEO tactics; PPC marketing; social media engagement and strategy; content strategy; product marketing strategy; email marketing campaigns; user experience; A/B testing and conversion optimization; affiliate marketing; customer retention programs; analytics and reporting; awesomeness [actually, this one is a necessity, so you technically need experience with four of these things. Seriously, non-awesomeness is non-negotiable, {raditude is an acceptable substitute – FYI}]
• Demonstrated ability to navigate complex, ambiguous issues and make decisions based on best judgment
• Experience in developing strategies for increasing ROI, conversion rates, CTRs, open rates
• Proficiency in Microsoft Office applications, especially in Microsoft Excel
• Familiarization with various paid search and web analytics applications
• Organizational skills so masterful that you’ve never even lost your keys or phone
• Analytical and quantitative reasoning skills so good they approach the ability to predict the future
• Experience collaborating cross-functionally and able to run a central creative services function
• Ability to prioritize and handle multiple projects with tight deadlines and shifting priorities
• Ability to communicate and present effectively to all audiences. That is to say that you could captivate and impress our entire company in a single presentation with your expert opinion
• BA or BS in Marketing, Business, Management, Computer Science or technology-related field – MBA a plus

Preferred Qualifications
• 4-6 years of digital marketing experience
• 5+ years of experience with marketing analytics platforms such as Google Analytics, Adobe Analytics or others
• Proven record of successful and innovative marketing ideas and tactics in: SEO, social networking, media, bidding, etc.
• Experience with modern marketing tools and technology, such as Moz and Google Analytics
• Experience or certifications with: Google Adwords, Webmaster Tools and Analytics; MajesticSEO; Screaming Frog; etc.
• Exposure to international marketing initiatives
• A proven track record of applying customer insights/feedback into tangible results or implementation of a digital solution
• Experience creating long-term and short-term marketing strategies backed by hard data (seriously, everything we do is rooted in numbers – we <3 data so so much)

• Location: Mankato, North Mankato, MN

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